T.K.Trading Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from japan-foods.co.uk (the “Site”).



When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [[Amex, Visa, Mastercard, JCB]]), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.



We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with

information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

GDPR (General Data Protection Regulation)

We at TK TRADING respect your privacy and we take the usage, storage and security of your information very seriously.

  • We will never share your Information with any third parties unless asked to by you.
  • We only keep your personal information whilst you are our customer- however all the related files are kept in secure storage for a maximum of 7 years to adhere to customs requirements.
  • TK TRADING is committed to keeping your information secure; with only relevant staff members being able to access your details.

If you wish for your details to be removed from our system please do not hesitate to send us an e-mail at shopping@japan-foods.co.uk 



We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • - Facebook: https://www.facebook.com/settings/?tab=ads
  • - Google: https://www.google.com/settings/ads/anonymous
  • - Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site is not intended for individuals under the age of [[18]] .



Like most websites, TK Trading website use cookies and other similar technologies which store or provide access to information stored in your devices including, web beacons, plug ins, APIs, and fingerprinting technologies which permit the identification and tracking of a device. For the purpose of this policy we use the term “cookies” to include any technology that stores or accesses information on a user’s device.

Cookies are small data files which are placed on your computer or other devices  as you browse TK Trading website. They are used to ‘remember’ when your computer or device accesses our websites, or to identify you as an TK Trading customer when you visit other websites. They can be used for just the duration of your visit (“session cookies”) or they can be used to measure how you interact with services and content over time (“persistent cookies”).



In most cases cookies cannot be deployed without consent. When you first enter our websites, you will be shown a pop-up cookie notification banner on top. The banner informs the user that our site uses cookies and similar technologies. When you click ‘X (close)’ on the banner, we deem you to have consented to non-essential cookies unless you have disabled them using your browser settings.



Essential cookies

  • We use essential cookies to deliver and maintain on-line services, including providing basic website functionality, remembering your basket content, facilitating transactions and payments, fraud prevention, and maintaining and securing our website
  • At an aggregated level, we use cookies to measure activity and engagement of visitors to our sites, and to provide data and statistics on how our website and services are used.

Essential cookies used for these purposes are deployed automatically for all users as soon as they enter our websites. If you wish to use our sites you cannot opt out of these cookies as they are an essential and integral feature.


Non-essential cookies

With your consent, we’ll also use cookies to:

  • Improve the quality of our services and develop new ones
  • Enable special website features such as widgets or embedded media files for example. These website features are not essential to the operation of the website but are intended to enhance user experience. They also allow us to develop and test new website features.
  • Enable TK Trading to meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.



Show personalised or generic adverts on third-party websites

We also use cookies to help us deliver online advertising that we believe is most relevant to you on our websites and third-party websites, including on social media such as Facebook, Instagram or Google.

These types of cookies may collect information about your online attributes or behaviour, such as your device identifier and/or IP address, the website you arrived from and information about your browsing and purchase history or the content of your shopping basket.

To help us to deliver online advertising that is relevant to you, we may also combine data we collect through cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your purchases online.


Deliver and measure the effectiveness of adverts

Some cookies can tell us if you have seen a specific advert, and when you saw it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.

We also use cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent.



You can continue to use our website and complete transactions without consenting to cookies, but if you do this some website functionality may be impaired.

if you have already consented to cookies on our website, you can change your preferences by clearing cookies from your browser and re-entering our website. This will cause the pop-up banner to re-display and you can choose to use the site without consenting to cookies.



You can also disable cookies by changing your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below.


For Microsoft Internet Explorer:

  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Select the setting the appropriate setting


For Google Chrome:

  1. Choose Settings> Advanced
  2. Under "Privacy and security," click “Content settings”.
  3. Click “Cookies”


For Safari:

  1. Choose Preferences > Privacy
  2. Click on “Remove all Website Data”


For Mozilla firefox:

  1. Choose the menu “tools” then “Options”
  2. Click on the icon “privacy”
  3. Find the menu “cookie” and select the relevant options


For Opera 6.0 and further:

  1. Choose the menu Files”> “Preferences”
  2. Privacy




This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our website. If you disable all cookies, you will be unable to complete a purchase on our website.




These cookies are essential to the basic operation of the website and cannot be disabled because the website will not function without them. These cookies are essential to the basic operation of the website and cannot be disabled because the website will not function without them.

They are used for various functions that allow the website to operate, including:

  • - Setting language and directing a user to the correct site
  • - Basket persistence
  • - User identification, session ID, Log in detail to facilitate flow of data between browser and server
  • - To differentiate between user device and set layout and display of pages
  • - Redirects to new pages from old ones
  • - Facilitating payments
  • - Managing consents such as for the deployment of cookies or for marketing

Security functions including;

  • - User authentication
  • - BOT attack prevention,
  • - Visitor prioritisation,
  • - Performance optimisation,
  • - Phased release for page updates


These cookies make your shopping experience easier. They enable basic functions such as seeing recently viewed products or searches.

Switching off these cookies will mean that areas of our website won’t work properly.

They are used for various functions to improve your shopping experience such as:

  • - Displaying recently viewed products or searches,
  • - Retaining previous basket contents,


These cookies help us to learn what you’re interested in so we can show you relevant content while you shop on our website. Switching off these cookies will mean you see a generic version of the website, rather than content which is more relevant to you

They are used for various functions to tailor our website to your preferences and interests, including:

  • - Visitor identification,
  • - Targeted content based on  preferences,Targeted content based on preferences,
  • - To ensure consistent experience on the website,
  • - To personalise display banners,
  • - To display user generated content.


These cookies gather information such as how many people are using our site or which pages are popular to help us improve customer experience. Switching off these cookies will mean we are less able to gather information to improve your experience.

They are used to help us understand how you interact with our website, products and/or services so that we can better understand your needs. For example, we collect and analyse information about:

  • - Visitor page views or movements around the website
  • - Customer likes and preferences
  • - Online purchases


These cookies help us to learn what you’re interested in so we can show you relevant adverts on other websites. Switching off these cookies will mean you will see generic advertising on other websites, rather than ads which are most relevant to you.

They are used to:

  • - Gather information from you on your device to display advertisements
  • - Measure performance of advertisements
  • - Coodinate marketing campaigns across a user’s devices
  • - Share information gathered with other advertisers
  • - Build user profiles
  • - To support ad targeting on other websites




For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at shopping@japan-foods.co.uk or by mail using the details provided below:



[Re: Privacy Compliance Officer]
Unit 6-7, The Chase Centre, Chase Road, Park Royal London GB NW10 6QD